WP Setup

Ways to Monetise WordPress

So you’ve got your WordPress website up and running and you might be curious as to how you can monetize it, that is to turn this into a viable business that throws off cash. Well rest assured there are several ways you can monetise your WordPress site, each of which we will get into in the following paragraphs, starting with the most popular.

 

Affiliate marketing

Monetization through affiliate marketing is very common form of revenue generation for websites and blogs of all kinds. The way it works is you promote a product of service via your site  and you get paid a commission for each sale you generate. For example say you’re promoting a WordPress plugin (assuming it has an affiliate program), you mention the plugin in your article use an affiliate link (a unique URL provided by the plugin company) and when someone reads your post, clicks the link and buys the plugin you get paid. Skyscanner is another example of a site that is monetised via affiliate links. Airline pay Skyscanner for each successful referral. 

 

Finding Affiliate Programs

It’s well and good to find a great product and promote that, but even better if has an affiliate program so you can get paid in the process. To find out whether a company has an affiliate program you just simply hop along to their website and search for an Affiliate link which might be down the bottom in the footer, or you can just google (company + affiliate program). 

You could also sign up for an affiliate marketplace such as:-

ShareAsale

Commission Junction

Impact Radius

Amazon Associates

 

Banner Advertising 

Yep, the not so humble banner ad, everyone knows them and whilst they might be unsightly there is a good reason website owners utalise them to monetise their WordPress sites.

There are several providers of banner ads such as

Google AdSense

Media.net

Criteo

Monumetric

They all work in more or less the same way, you implement their code in your website, indicate where you want to show the ads and their services do the rest. Payment is determined based on either the number of impressions (pay per impression) or the number of clicks (pay per click) an ad unit gets. 

 

Sell a product (e-commerce)

If your website lends itself to selling products that are related to your websites’ niche, you’d be smart to add on an e-commerce store to your site and sell some physical goods. For example you might have a website covering all different types of teas and after you have built up a small but sufficient following you could then go about and add WooComerce or Shopify store to your WordPress site.

 

Sell an e-course, e-book or e-service

Perhaps you have some knowledge you put together in an e-book on a specific topic and you want to sell that. Making an e-book is quite straight forward and they can be as long or as short as you deem appropriate. Once you’ve typed up and formatted your masterpiece you can then elect to sell it on your website and even on Amazon. 

An e-course usually isn’t as simple as making and selling an e-book as you need to make lots of material on your subject matter, graphics, videos and the like but if you provide some unique and useful information people are bound to buy it. For example you might want to make an e-course on how to sell books online as these chaps have done. 

An e-service could be something like offering your design or writing skills online for a specific niche or perhaps you’ve got many areas that you’re competent in. There are sites like People Per Hour and Fiverr where you can list your skills for sale and you’d be silly not to advertise this on your website as well. 

 

Sponsored posts

There are a bunch of companies that are willing to pay you to write a post about their products or services. They might even be willing to just sponsor a post you have written about anything at all, provided that your site gets a bunch of traffic. This is a good strategy to apply later on when your site has got some decent traffic coming through the door.

The most efficient way to get these sponsored posts is to create an ‘Advertisers welcome’ page on your site showcasing your traffic, the rates for sponsored posts and then let the companies find you! In these posts you should (as you have good morals and are a law abiding citizen) to indicate that the posts is in fact sponsored.

 

Charge for content or take donations

Putting up a so called ‘pay wall’ is another way companies monetise their websites, especially if they have content that people want and are willing to hand over money for.

Donations are another way to monetise your site that gives everyone access to your content and only those who really enjoy it end up paying you for it.

 

Sell your WordPress website

This is the end of the game right here. You might be tired of your site or you just want to move on to new opportunities or maybe something has come up and you need to sell your WordPress website. There are two market places that we recommend for selling your sites:-

Empire Flippers

Flippa

As a rule of thumb you can expect to sell your site for around 5-20 times what it makes each month. The amount is also determined by your sites traffic, its age, revenue, and consistency of all of the former items.

 

In summary

There are several ways in which you can monetise your WordPress website and each depends on the nature of your site and it’s purpose. The above give you a great overview of the most common ways you can Monetise your WordPress website, good luck!

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